Lead Profile Legend
⚡ Immediate Opportunity
Clinical + Hardware Lead
High-Potential Prospect
Established Power User
Hover a score badge for reasoning & pitch
Clinical condition + neuroimaging tech (EEG / fNIRS / Eye Tracking) — highest conversion probability
Clinical field + other hardware (MoCap / EMG / Physiology)
Clinical field only — no hardware match yet; introduce instrumentation
Hardware user — no clinical angle; pitch upgrades or expansion
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Product-Intent Lead Score
Authority
(h × 2 + log₁₀(cit+1) × 5)
× 1.2 if Rising Star (cit/h² > 1.5)
Intent Factor
Sum of per-keyword intent scores (1–5),
capped at 15 per product bucket.
Clinical Latency Bonus
+15 pts if Clinical/Neurodevelopmental bucket active
(PTSD, ASD, ADHD, TBI, Schizophrenia, Depression…)
Multipliers (stacking)
× 1.5 Multimodal — 2+ product buckets ⊕
× 1.5 Biomarker — Clinical + NIRx/g.tec/Tobii ⚡
Score = (Authority + Intent + Clinical) × Multimodal × Biomarker
Lead Profiles
Grant-Ready Biomarker Lead Clinical + NIRx/EEG/Tobii
Clinical + Hardware Lead Clinical + other hardware
High-Potential Prospect Clinical only — no hardware yet
Established Power User Hardware, no clinical angle
S-Tier/Hot — score ≥ 100
A-Tier/Warm — score ≥ 40
B-Tier/Cold — below
Hover a score badge for reasoning + recommended pitch.